Did you know that a lot of research is showing that tapping on the screen of the smartphone is just as addictive as the gesture of smoking. Which in a way explains A LOT of my behaviour…
But is your marketing as addictive? More importantly is your marketing mobile….?
Some great mobile marketing stats… the whole piece being written by my pals at Appscend
- 80% of the time, app usage is higher than mobile browser usage.
- 72% of people use the Internet on their smartphones daily.
- 54% of people with mobile phones own smartphones.
- 67% of people use their smartphones to go online and browse even when they are at home and they could just as easily do so on the PC or they could turn on the TV.
- 51% of women spend time on the Internet on their phones daily, compared to 43% of men.
- 45% of the people browsing through products are doing research and comparing prices.
- 34% of the people browsing end up buying something.
- 30% go online on their phones while at work.
- 26% of the time spent online on the mobile phone is dedicated to social networks.
- 17% use mobile Internet while dining out.
Yesterday I did a workshop for students on social and mobile marketing and was amazed when around 90% of them said that their mobile was within arms reach 100% of the time including when they slept…. I was amazed it wasn’t 100% ;)
You really cannot under estimate the power of mobile.
But is this new move into mobile a good thing? A great thing for marketing might not be a good thing for us all says http://www.slideshare.net/gleonhard - worth a think about…
Technology isn't winning any friends in U.K. transport workers' unions, right now. Nor is London's mayor, Boris Johnson, who yesterday announced that almost all ticket offices on the London Underground transport network would close by 2015, with the loss of around 750 jobs. There are 268 ticket offices on the network in total, and around 260 are set to close with only large stations, such as King's Cross and Heathrow, due to retain a staffed facility in future.
Some great facts and stats by Joanna Brenner
Highlights of the Pew Internet Project’s research related to mobile technology.
As of May 2013:
- 91% of American adults have a cell phone
- 56% of American adults have a smartphone
- 28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry
As of September 2013:
- 24% of Americans ages 16 and older own an e-reader
- 35% of Americans ages 16 and older own a tablet computer
For more information on e-readers, tablets, and libraries in the digital age, please visit the new section of our website: libraries.pewinternet.org.
A spreadsheet of the above data is available for download here. Please visit this report for more updated info on smartphone ownership. Please visit this blog post for more updated info on overall cell ownership.
67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.
44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.
29% of cell owners describe their cell phone as “something they can’t imagine living without.”
(Above info based on April 2012 data found in this report.)
The demographic breakdown of cell and smartphone owners (May 2013):
Cell internet access:
As of May 2013, 63% of adult cell owners use their phones to go online.
34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
For more specific information on cell internet access, visit our recent report.
How Americans use their cell phones (activities):
74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location.
Among adult social media users ages 18 and older, 30% say that at least one of their accounts is currently set up to include their location in their posts.
12% of adult smartphone owners say they use a geosocial service to “check in” to certain locations or share their location with friends, down from 18% in early 2012.
- Among these geosocial service users, 39% say they check into places on Facebook, 18% say they use Foursquare, and 14% say they use Google Plus, among other services.
Mobile phone problems:
In April 2012, we found:
- 72% of cell owners experience dropped calls at least occasionally. Some 32% of cell owners say they encounter this problem at least a few times a week or more frequently than that.
- 68% of cell owners receive unwanted sales or marketing calls at one time or another. And 25% of cell owners encounter this problem at least a few times a week or more frequently.
Some 79% of cell phone owners say they use text messaging on their cells. We asked them if they got spam or unwanted texts:
- 69% of those who are texters say they get unwanted spam or text messages. Of those texters, 25% face problems with spam/unwanted texts at least weekly.
Some 55% of cell phone owners say they use their phones to go online— to browse the internet, exchange emails, or download apps. We asked them if they experience slow download speeds that prevent things from loading as quickly as they would like:
- 77% of cell internet users say they experience slow download speeds that prevent things from loading as quickly as they would like. Of those cell internet users, 46% face slow download speeds weekly or more frequently.
“Just in time” information:
An April 2012 survey finds that some 70% of all cell phone owners and 86% of smartphone owners have used their phones in the previous 30 days to perform at least one of the following activities:
- Coordinate a meeting or get-together — 41% of cell phone owners have done this in the past 30 days.
- Solve an unexpected problem that they or someone else had encountered — 35% have used their phones to do this in the past 30 days.
- Decide whether to visit a business, such as a restaurant — 30% have used their phone to do this in the past 30 days.
- Find information to help settle an argument they were having — 27% haveused their phone to get information for that reason in the past 30 days.
- Look up a score of a sporting event — 23% have used their phone to do that in the past 30 days.
- Get up-to-the-minute traffic or public transit information to find the fastest way to get somewhere — 20% have used their phone to get that kind of information in the past 30 days.
- Get help in an emergency situation — 19% have used their phone to do that in the past 30 days.
Overall, these “just-in-time” cell users—defined as anyone who has done one or more of the above activities using their phone in the preceding 30 days—amount to 62% of the entire adult population. (See Just-in-time Information through Mobile Connections.)
9% of adults have texted a charitable donation from their mobile phone. Mobile giving played an especially prominent role during the aftermath of the January 2010 Haiti earthquake, as individual donors contributed an estimated $43 million to the assistance and reconstruction efforts using the text messaging feature on their cell phones:
The first-ever, in-depth study on mobile donors — which analyzed the “Text to Haiti” campaign after the 2010 earthquake — finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks.
- 74% of Haiti text donors say that their donation to the Haiti earthquake relief was the first time they had used their phone’s text messaging function to make a donation to an event, cause or organization.
- 22% had texted a donation of some kind prior to their contribution to Haiti earthquake relief
You can find more information in our report, Real Time Charitable Giving.
A central aspect of any Disrupt event is the Battlefield startup competition, and at TechCrunch Disrupt Europe there will be no exception to this. This is where new companies reveal themselves to the world on the day, usually completely out of stealth mode, launching there and then. Former competitors to have launched on the Battlefield stage include Yammer, Mint.com and Dropbox, to name just a few.
The ITU has recently published figures noting 2.7 billion internet connections globally, and today Akamai has released some numbers pointing to how fast those connections actually are. The company, a specialist in traffic optimization, says that we have now reached a tipping point of sorts: half of all connections made to its network are currently running at 4Mbps or higher -- a sign that "universal broadband" is finally starting to become not just an ideal, but a reality.
"Always be raising."
It's not a bad motto, and it's one that Dave McClure's 500 Startups seems to be taking to heart. After all, it had just recently closed Fund I when an SEC filing dropped alerting us all that it was raising another $50 million for Fund II. And now that the ink is dry on that one, with 500 Startups…
As Twitter walks slowly up to its initial public offering, let's take a look at the landscape it's walking into.
Until now, Twitter's been competing for consumers' attention with one-off apps and little startups without business models in place -- Instagram, Pinterest, Snapchat.
But as soon as that TWTR stock drops, it's a whole new ballgame. At that point, Twitter's publicly traded competitors will be a much broader group (at least, as far as investors are concerned).
Magisto's service essentially applies an algorithm to the process of editing a short personal video. Magisto takes 10 minutes of video footage (using a mobile device or desktop web), five photos, and an audio track and then edits it down into a one-minute video clip.
My sister is a kindergarten teacher, so I often harass her with questions about the latest ed tech tool or learning app that crosses my inbox. Usually, she says she's never heard of or doesn't use the cool, venture-backed service the blogosphere happens to be raving about that day (because, let's be honest, there are tons of new classroom tools but teachers have only so much time to try them out).