Use magic words – destroy tragic words

Something to think about with your PPC advertising.

Especially when the words are important.

For years old advertising copy writers have sworn by this words, which make people listen more, pay more attention and click more.

They are free to use for you today, to help you make more money and get the results you need for free, right now.

Below you to can discover the power of using alternative words to gain happy customers and do some good for your company.

The following advice is yours now forever. For Free. The benefits are proven.

You get what I mean?

Magic words:

Free, new, you, introducing, sale, save, money, discover, results, easy, proven, guaranteed, love, benefits. Alternative, now, win, gain, happy , trustworthy, good looking, comfortable, product, healthy, safe, right, security, winnings, fun, value, advice, wanted , announcing, your, people , why.

But…. make sure you never use these bad words other wise you will find advertising difficult and your ads will fail and it will cost you a lot of worry and money.

We take no liability whatsoever for you using such hard words.

Tragic words:

Buy, obligation, failure, bad, sell, loss difficult, wrong, decision, deal, liability, hard, death, order, fail, cost, worry, contract

Don’t worry I am sure you wont now.

Facebook’s News Feed – it’s all about the algorithm.

How does Facebook decide what to show in a News Feed?

facebook great image

Here are the factors, according to our research and supported by those clever bods over to BufferApp, that may tend to determine whether your post shows up or not.

Please remember this algorithm changes… At the time of press, so to speak i.e. November 2014

The algorithm loves …

  • Posts with lots of comments
  • Posts with lots of likes
  • Post types that users seem to prefer more than others (e.g., photo, video, or status update)
  • Posts that reference a trending topic
  • Posts that receive a high volume of likes, comments, or shares in a short time
  • Link posts
  • Videos uploaded to Facebook that receive a large number of views or extended viewing duration
  • Posts that tag other pages within the text
  • Posts that are liked or commented on by one’s friends
  • Posts from pages that one interacts with often
  • Post types that one interacts with often
  • Posts from pages with complete profile information
  • Posts from pages where the fan base overlaps with the fan base of other known high-quality pages
  • Images and videos that have not previously appeared in the Open Graph
  • Links that have not been posted before

Don’t do this: The algorithm is not too keen on …

  • Clickbait
  • Frequently circulated content and repeated posts
  • Like-baiting
  • Posts that include spammy links
  • Text-only status updates from pages
  • Posts that are frequently hidden or reported (a sign of low quality)
  • Posts that contain the words “like, comment, or share”
  • Posts with unusual engagement patters (a like-baiting signal)
  • Posts that receive negative feedback categorizes as “meme content”
  • Posts that are classified as memes by Facebook’s visual analysis of overlayed text on image

4 factors that increase visibility:

  1. How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
  2. The number of likes, shares and comments a post receives from the world at large and from your friends in particular
  3. How much you have interacted with this type of post in the past
  4. Whether or not you and other people across Facebook are hiding or reporting a given post

So in conclusion:

  • The total number of comments and likes on a post impact visibility.
  • The post type—photo, video, or status update—impacts visibility.
  • Posts that reference a trending topic may receive higher visibility.
  • The timing of when likes, comments, and shares occur on a post impacts visibility.
  • Clickbait drives down the visibility of a post.
  • The views and viewing duration of videos uploaded to Facebook impact visibility.
  • Frequently circulated content and repeated posts are shown less.
  • Posts that include spammy links are shown less.
  • Text-only status updates from pages are shown less.
  • Posts that are liked or commented on by friends may be shown more.
  • Tagging other pages within a post may increase visibility.
  • Link posts receive preference over links shared in photo captions or status updates.

Myths And Misconceptions Of Our Wearable Future

Originally posted on TechCrunch:

Editor’s note: Hamid Farzaneh is the CEO of Sensoplex and has held leadership positions across public and private companies in the electronics industry for over 30 years.

Wearables as a second brain. The Internet of Self and Things. One trillion sensors….

There’s no doubt that a sensor-laden world is the buzz of the town. The next Big Thing. In fact, there is so much buzz that many consumers probably dismiss it as hype. Yet, in spite of all this hype, as a 30-year veteran of Silicon Valley’s semiconductor and sensor industry, this is about as exciting a space I’ve ever been in.

The reality is of course more nuanced. Yes it’s true that the market is growing extremely fast and there will be many winners — but there will be even more losers in the space. Sensors are getting amazingly accurate, but wearable products continue to be clunky and provide…

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Psychology of online shopping: Men vs Women

Originally posted on My take on UX research and design:

Have you ever wondered if there’s a difference between how men and women shop online? What can you do to persuade each sex to buy from your website? This infographic by Minewhat showcases 18 strategies you can use to persuade both men and women to buy from you.

psychology of shopping

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Do You – YouTube? Some amazing stats…

youtubeJust seen these stats from YouTube which has reminded me, once again, to do do more video content for our clients.

We are putting youtube and vine promotions as part of our new Social Media 2.0 workshop.

But in the meantime, before we release that: Some amazing youtube stats for you.

More than 1 billion unique users visit YouTube each month.

Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.

100 hours of video are uploaded to YouTube every minute.

80% of YouTube traffic comes from outside the US.

YouTube is localized in 61 countries and across 61 languages

According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network.

Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3 times since last year, and the number of daily subscriptions is up more than 4 times since last year.

Now I know these are from America but you get the general idea.

Video is getting bigger and bigger. Is video part of your marketing mix yet?

Maybe my client at Now Try That – a marketing tool made for digital campaign analysis should try to invest in some video before too long.

Why your business should be using Facebook Advertising….

Originally posted on Our start up starts here.:

facebook great image

Here are the facts on Facebook….

It has:

1.32 billion monthly active users (Facebook) and 829 million daily active users (Facebook) which shows you the scope of marketing on the platform.

654 million mobile DAUs (Facebook) and 1.07 mobile monthly active users which is important when you think about your ads.

With a loyal following of engaged users as the average time spent monthly per user is 6.35 hours (Quick Sprout)

Facebook gets you traffic. Lots of it.

3.2 billion likes and comments daily (Quick Sprout)

Which is why Facebook is still a powerhouse for referrals – with 23.39 percent of social media traffic referrals (June 2014) (Shareaholic)

For many of my clients this number is a LOT higher.

Facebook has around 64 percent of global social sharing (ShareThis)

Customer service?

Industries that receive the most customer questions on Facebook:

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The 4 types of online advertising. Which one is best for you?

Originally posted on Our start up starts here.:

Pay Per ClickA great blog post about digital / online advertising originally in Open Global and re-edited for NowTryThat. 

The whole point of using technology in business could be argued to be to make more money by spending less money. Letting the technology do the work for you and maximising your returns. 

This is the way it was from day one. The internet is no different.

“Offline advertising is very risky. You take a risk and if the advertising works, you make money. If the advertising doesn’t work, you lose money. But the internet can take all of this risk away.

So it’s a shame that more companies are losing money advertising online than are making money, because they are advertising using offline advertising techniques instead using the technology available.

There are basically 4 ways to advertise online, going through a spectrum from most risky, to no risk at all.

If you do…

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7 Effective Tips to Consistently Come Up With Engaging Content

Originally posted on Online Marketing Hub:

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One of the tragedies of content marketing is that people think it’s easy. The truth is that it isn?t easy by any stretch of the imagination. There are plenty of  harsh and unpopular truths going around about content marketing, this is one of the more unpalatable ones.

I call it a tragedy because in thinking it’s not that a big deal, marketers end up making mistakes that can take the content marketing strategy down. Take for example the case of content creation, which is a mission critical content marketing activity. Without content, there is no content strategy. What’s more, you need to come up with engaging content all the time to make sure your strategy delivers results. Experienced content marketers will tell you that one of the most difficult aspects of content marketing is making it a habit to come up with content that target audiences will love going…

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Monday Funday: travel special!

Dan 'Great Marketing Works' Sodergren:

Interesting marketing….

Originally posted on speakthinkblog:

Good morning Monday Funday-lovers! I am speaking to you from the past. I had to write this post in advance because I’m on holiday right now – today now, not the ‘in the past’ now. Try and keep up. To mark my being away on my hols I’ve got an extra special travel-themed Monday Funday for you. Buy your tickets, buckle up and put your seatbacks in the upright position – the good ship Monday Funday is about to weigh anchor.

TravelAwks

Brita has come up with a campaign based all around the awkward scenarios that might arise on public transport. The brand has come up with some print ads that are splashed all over public transport, as well as a raft of YouTube vids fronted by feted stand-up Russell Kane. Unfortunately, Russell Kane isn’t very funny and the videos aren’t either. Here’s one:

Often awkwardness is funny, think the first series…

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