Privacy Policy & Data Protection Policy for Great Marketing Works

Privacy Policy & Data Protection Policy

This privacy policy outlines the procedures (Great Marketing Works) has in place regarding the collection and use of any personal information (i.e. information from which you can be identified) that you give to us, or that we collect when you use this website or SMS feedback service. We respect your privacy and take care in the storage and use of your personal information.

Privacy & Data Protection Policy

This privacy policy sets out how we collect and use personal and other data that you provide to us when you use our web site & related booking service (“our Services”).

We respect your privacy and so we collect and process all data in accordance with UK data protection legislation currently in force.

This policy is effective from 23rd June 2010 but may be changed from time to time by updates to this page. Please review this policy on a regular basis to ensure that you are happy with it.

If you have any questions on our policy please email us.

Data that we will collect

In order to use our Services we need to collect certain data about you. In addition we prefer to collect some data about you for the purposes set out in the section headed ‘use of your data’ below. Some of the data that we collect will be personal data in that it will be capable of identifying you. For instance your name and address. When you register to use our services you will be given the option to opt out of some of the data collection activities that we do.

When you use our service we will collect, store and use the following kinds of personal data:

  • Data that you provide to us when you register for use of the site or our Services
  • Data that you provide when you use any of the services that we provide
  • Data about your computer such as your IP address and use of our site (eg. Frequency & length of visits, pages visited)

Use of your data

We will use personal data that we collect in the following ways:

  • To provide and administer the Services to you
  • To administer our loyalty card scheme
  • To operate the site from a technical and practical perspective
  • For internal record keeping
  • To personalise your use of the site (for instance, to follow up on purchases made on the site)
  • For the purposes of customer care (for instance, responding to complaints)

In addition to the use of your information as we have described above we may (if you have specifically opted in on registration with us) use your personal data to send you emails and marketing communications from us and from third parties.

Our use of your data for the above purposes may require us to pass on the information to third parties.

Overseas transfers of data

Information that we collect from you may be processed by us in any country in which we operate or by third parties in any country. Some of those countries (for instance the United States) do not have data protection laws in place that are equivalent to those in the UK and your rights in those countries may not be as strong. You expressly consent to those transfers.

‘Cookies’ and internet tags

A cookie is a file that is stored on your computer that allows our website to recognise that your computer has accessed our site previously. We use cookies to collect and process anonymous information about your visit to our website such as, which pages you visited, how long you spent on those pages, how often you visit. We will use this information to improve the contents of our site or to collate statistics about it, or to otherwise improve and personalise our services to you. You can set your computer to refuse to accept cookies and to delete current cookies held on your computer but this will be likely to have a negative effect on your use of our website (for instance because the website will no longer recognise your computer). You can get more information about cookies from

We may also use Internet tags in combination with cookies on this website, and may deploy these tags through a third-party advertising partner. We use this technology to help us analyse the effectiveness of our advertising campaigns. The third-party partner may be able to collect anonymous aggregated data about visitors to other sites, because of these Internet tags and cookies.


Transactions over the internet are not in themselves secure so we cannot guarantee the security of the personal data that you provide to us. We will however take reasonable technical and organisational measures to prevent the loss or corruption of your data in accordance with UK data protection legislation.

Third Party Websites.

Our web site contains links to third party web sites through which you may book other services. Once you operate the link you have left our web site and we are not in control of those websites or the use of personal data that you provide when you use their services. Please ensure that you are happy with the privacy policy which is applicable to the relevant website.

Your rights

If you are unhappy with our policy you may at any time amend the permissions that you have given in relation to use of your data by accessing your account on the website or by clicking the unsubscribe link in any emails that we send you

You may also ask us to provide details of the personal information that we hold about you if you want this please email us.

We may charge a fee for providing this information.

If you think any information we have about you is incorrect or incomplete,please email us as soon as possible.

Google Analytics

The Google Analytics features we have implemented are based on Display Advertising (e.g., Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, or Google Analytics Demographics and Interest Reporting).

Using the Google Ads Settings, users can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.

We use Remarketing with Google Analytics to advertise online.

Third-party vendors, including Google, may show your ads on sites across the Internet.

We and other third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to your website.

We and other third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to your site.

What’s the offer? Winning Free Twitter Advertising Consultancy?

How much would you like to spend only 20% of your marketing budget and still get better results? What that’s worth to you?

£500, £1000, £2000, £5000. It’s your job?

How much would you pay a Twitter Marketing Consultant for 2 days?

£1000, £500, £300, £200 ….?

How’s about you pay NOTHING. That’s right you pay nothing…



Normally I charge customers for my marketing consultancy  at a rate of around £250 – £300 a day.

Considerably more for training businesses in the techniques I have learnt over the last 10 years.

Now for August only…
I am offering my help for FREE.
To set up and tweak your new Twitter Advertising.

Why do Twitter Advertising at all?

If you haven’t seen already, Twitter is growing and growing, Twitter Advertising is also growing, and so is the opportunity to get your marketing campaign a positive return on investment.
But opportunities don’t last forever. Can you remember when it was all about Google Adwords, and then the costs went up? Can you remember missing the Facebook Advertising boat and losing out? Twitter is the next one to go. 
With a huge reach, lots of users on mobile (around 60% in the UK) and an early adopter mindset, Twitter is THE place to get more customers (want to read more about it click here.)
twitter monthly active users
But WHY am I offering my services for FREE?
Working-For-FreeIt’s simple. I am making a new product on the huge opportunity that is Native Twitter Advertising and I want to use your company / product / service or brand as a case study chapter.

What’s the deal?

I will do two days work for you, for FREE, creating several high ROI twitter campaigns for you, tweaking them to maximize their efficiency and getting your business the leads it needs.

free-labourWhat do you need to do?

Have a product / service that is ready to go. Ideally something that needs leads / email addresses / downloading.

Then you simply provide the budget for the advertising (anything from £50 to £500), this is controlled by Twitter and you decide and limit this – before the advertising starts.

And… I never have your bank details.

What else do you need to do?

Advise me on brand and tone for the tweets, give your website / app / game a bit of code to monitor conversion rates, provide some graphics if need be and then agree to the tweets created.

twitter-ad-great image Todd Wasserman

What to do right now?

Sign up to be one of the first 5 businesses to get the chance to get my consultancy for FREE (ON THIS PAGE HERE.) 

And I will be back in touch with you on whether your business has been successfully chosen.

Here’s to you and your future success.

Yours Dan Sodergren.

P.S. With Twitter Advertising I successfully cut Justaxi’s marketing spend by 80%.

P.P.S. This type of marketing works particularly well with anything mobile i.e. apps, games and mobile optimised sites and offers.

P.P.P.S This offer is only open for the first 5 businesses picked in August 2014.

Social Media and Me

Originally posted on marsh80:

I read a comment recently that Twitter is just you having a conversation with yourself hoping someone else will join in. I agree that the world of social media can feel like a lonely place if you’re just broadcasting, the key is to create conversations.

I described twitter recently as a single virtual place of all of the things I’m interested in and things I find funny, so that if someone didn’t know me they could just look at my profile and have a better idea. Visuals hugely assist with this so I try and include as many photos as I can.

The other important factor is to keep it positive as much as possible. For example, I love watching films so I’ll mention the ones I love but I’ll say if I don’t like one in particular. The 80/20 rule works well here as it shows opinion and personality.

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Crittercism App Monitoring Tool Surfaces Most Important Business Issues First

Originally posted on TechCrunch:

Crittercism, a mobile app monitoring company, announced a new tool today called Transactions that lets customers monitor mobile apps and surface issues most critical to the business first.

Crittercism CEO Andrew Levy says up until now, the tool could tell you that there was a problem and how many people it was affecting, but he says that doesn’t always tell the whole story. Numbers alone can be misleading because it doesn’t connect the problem to what matters most to a business.

As an example, he says suppose 99 percent of users in a financial services app were having issues updating their profile, but one percent were having trouble transferring money. While numbers favor the first problem, the second problem is absolutely critical to what the business does and IT should be focusing on the problem that’s most important to the business first.

Levy says this can be revenue driven or…

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The VP of Devil’s Advocacy

Originally posted on TechCrunch:

In the 2013 film, World War Z, Gerry Lane (Brad Pitt) is riding through the streets of Jerusalem as Jurgen Warmbrunn (Ludi Boeken) explains how the city was able to avoid the zombie apocalypse:

The tenth man. If nine of us look at the same information and arrive at the exact same conclusion, it’s the duty of the tenth man to disagree. No matter how improbable it may seem, the tenth man has to start thinking with the assumption that the other nine are wrong.

While Hollywood may have simplified the idea a bit for the screen, this is apparently a very real tactic which Israel has used in the past. Their military has a unit often referred to as the “devil’s advocate office” [PDF]. And yes, the goal is simply to avoid falling prey to group think.

I’ve thought about this concept quite a bit over…

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Enterprise Investments Surge To Over $5.4 Billion

Originally posted on TechCrunch:

After years of backing headline-grabbing consumer internet deals, it seems that venture capitalists are paying more attention (and more money) to the seemingly staid and stodgy enterprise technology companies (the businesses that sell technology to make businesses work better).

Their mission: to explore new ways of organizing data, to seek out new models for efficiency and security for business customers of all shapes and sizes, and to develop new technologies for marketing and selling on devices that no one has done before.

Investments into enterprise software companies of all stripes are soaring. The amount of capital invested in these startups has already surged to over $5.4 billion in the first half of 2014. That’s roughly the same amount that enterprise-facing companies raised in the entire year for 2013, according to data from CrunchBase.

Much of that capital was invested in the monster financing for new database technology, Cloudera, but…

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Facebook Sets Revenue Per User Records Around The World In Q2

Originally posted on TechCrunch:

Facebook just turned in a very strong quarter, with its revenue and earnings per share both beating analyst expectations. The company reported sequential-quarter user figures that were soft, but Facebook’s stock is now in the green after-hours.

Driving its strong financial performance in the period was high average revenue per user, or ARPU. Facebook set records around the world for how much revenue it generated from its users on average around the world. Here’s the chart:

Screen Shot 2014-07-23 at 1.19.39 PM

The charts imply that Facebook is able to pick up more cash per user, even as it expands its user base. That’s good news for the company, as it infers, I think, that regions that perform less strongly than North America have a shot at growing their per-user top line, and thus provide Facebook with revenue potential for some time to come.

Of course, Facebook has also placed bets on WhatsApp and Instagram…

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Social networks by the demographics: Useful information!

This is originally found by PEW research on a 1000 or so American people in Dec 2013. Thanks to Maeve Duggan and Aaron Smith for the hard work. It will also be interesting to note the changes by Dec 2014.


I predict Facebook falls down, Twitter rises slightly, Linkedin increases,
and Pinterest and Instagram smash it and we have new players in the market place as well.

Facebook users

Fully 71% of online adults now use Facebook, and usage among seniors has increased significantly in the last year. Some 45% of internet users age 65 or older now use Facebook, up from 35% who did so in late 2012. Women are also particularly likely to use Facebook compared with men.

Twitter users

Some 18% of online adults currently use Twitter, statistically similar to the 16% who did so in 2012. As was the case in our previous surveys on Twitter use, adoption levels are particularly high among younger adults and African-Americans.

Instagram users

Some 17% of online adults use Instagram, up from 13% in late 2012. Two groups in particular have experienced a notable increase in Instagram usage in the last year. Instagram adoption by internet users ages 18-29 has increased from 28% in late 2012 to 37% in 2013, and adoption by African American internet users has increased from 23% to 34% over the same time period. Instagram was acquired by Facebook in April 2012.

Pinterest users

Some 21% of online adults use Pinterest, up from the 15% who did so in December 2012. Women continue to dominate the site: fully 33% of online women are Pinterest users, compared to just 8% of men. Pinterest users also skew slightly towards the affluent side – those in the highest income bracket are more likely than those in the lowest to use the site, as are those with a college degree or higher compared to those who have not attended college.

LinkedIn users

Some 22% of online adults are LinkedIn users. As a platform geared towards professional networking, its user demographics are unique from the other sites discussed above. Specifically, LinkedIn usage is especially high among people with a college degree or higher, and among those with an annual household income of $75,000 or more. It is also the only social networking site we measured for which usage among 50-64 year olds is higher than usage among those ages 18-29.


In this survey, PEW only asked about a subset of the social networking sites that people use. The Pew Research Center’s Journalism Project has collected recent data on the use of other social networking platforms – especially in the context of getting news. To read their material about other sites such as YouTube, Google+, Tumblr, Reddit, and Vine, please go to

Which one do you think will fall the most by the end of 2014?

Have your say here.

CraftBot 3D Is Another Take On Making An Affordable, Accessible 3D Printer

Originally posted on TechCrunch:

You wait ages for an affordable 3D printer and then two come along at once… Yesterday we covered Mota 3D‘s Kickstarter campaign to raise $100,000 to get a fully featured, high res RRP $600 3D printer to market. Today meet CraftBot 3D, whose makers are seeking $40,000 via Indiegogo to make an “easy to use affordable” 3D printer.

How affordable? Starting at $399 for early pledgers, but stepping up thereafter — rising to $699 RRP, which is a little more expensive than Mota 3D at full price but the printer is a little more flexible in terms of filament so running costs may be lower.

(Worth noting that a few very early Kickstarter backers were able to bag a Mota 3D for much less than RRP, including a few units offered at a $99 steal.)

The CraftBot 3D has been designed to include a large build area (circa 10in x 8in x 8in) — larger than Mota 3D’s, and…

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