HappyFresh Is Bringing Instacart-Style One Hour Grocery Delivery To Southeast Asia

Originally posted on TechCrunch:

One-hour grocery delivery is coming to Southeast Asia after HappyFresh, a new e-commerce startup, launched its service.

Initially available in Kuala Lumpur, Malaysia, and Jakarta, Indonesia, the startup is promising to blow the current expectation of next-day delivery — a concept that is already challenging given the complexities of the region — out of the water by delivering groceries from well-known retailers direct to customer doors within one hour.

The service offers a selection of products that you’d find in supermarkets to customers via a marketplace-style app, much like Instacart in the U.S.. The app operates as you’d expect: users peruse high-street grocery stores, picking out the items and heading to the basket menu to pay. Deliveries are monitored in-app, Uber-style, and can be sent to your door or scheduled for later if you’re out and about.

HappyFresh was founded back in October, and has been available in a limited beta in Kuala Lumpur since February…

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Kicking Off The New Year In True Blue Style

Originally posted on Rule 5:


Whilst fans up and down the country were watching their footballing heroes go toe-to-toe for the first three points of 2015 from the stands or at home, we were delighted to be rubbing shoulders with them along with 10 year old Raza Mohammed.

The lucky Rolls Crescent Primary School pupil kicked off his New Year in true Blue style and joined the team after winning a design competition to find a mascot for the New Year’s Day home tie against Sunderland.

The creative contest, organised by Official Manchester City FC Partner, Nissan, saw schoolchildren across Manchester invited to design their dream Nissan Juke, personalised by taking Manchester City FC as their inspiration. Up for grabs was the ultimate City fan’s prize – the chance to lead the team out of the tunnel and centre stage on to the famous Etihad pitch.

Taking inspiration from the Club’s beginnings and Mancunian…

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Why failure is good and why searching for perfection is your 1st problem with #PPC.

life deams and reality

I have had a lot of feedback recently, from people (clients AND trainees) looking for perfection with their digital marketing efforts.

This is one of the key problems for people to overcome. Traditional marketing was about getting the ‘perfect creative’. Now you do the opposite almost.

As you make something, and keep testing, testing and testing.

You can do that with PPC – you can fail and fail fast. 

In fact, that’s the point. Keep failing.

People don’t like to. But you fail fast with PPC and get better and better at it.

So on this note I would like to share 20 Powerful Quotes on failure – to change your mind about the power of it all.

  1. “You always pass failure on your way to success.” ~Mickey Rooney
  2. “A failure is a man who has blundered, but is not able to cash in the experience.” ~Elbert Hubbard
  3. “Failure is the tuition you pay for success.” ~Walter Brunell
  4. “Feeling sorry for yourself, and your present condition is not only a waste of energy but the worst habit you could possibly have. ~Dale Carnegie
  5. “Success represents the 1% of your work which results from the 99% that is called failure.” ~Soichiro Honda
  6. “The season of failure is the best time for sowing the seeds of success.” ~Paramahansa Yogananda
  7. “Success is not built on success. It’s built on failure. It’s built on frustration. Sometimes it’s built on catastrophe.” ~Sumner Redstone
  8. “Failure is the condiment that gives success its flavor.” ~Truman Capote
  9. “There is no failure. Only feedback.” ~Robert Allen
  10. “Remember that failure is an event, not a person.” ~Zig ziglar
  11. “Failure will never overtake me if my determination to succeed is strong enough.” ~Og Mandino
  12. “Its fine to celebrate success but it is more important to heed the lessons of failure.” ~Bill Gates
  13. “Do not be embarrassed by your failures, learn from them and start again.” ~Richard Branson
  14. “I can accept failure, everyone fails at something. But I can’t accept not trying.” ~Michael Jordan
  15. 15.” Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.” ~Napoleon Hill
  16. “Failure is simply the opportunity to begin again, this time more intelligently.”~Henry Ford
  17. “My great concern is not whether you have failed, but whether you are content with your failure.” ~Abraham Lincoln
  18. “I am not discouraged, because every wrong attempt discarded is another step forward.” ~Thomas Edison
  19. “Never confuse a single defeat with a final defeat. “~F. Scott Fitzgerald
  20. Our best success often come after our greatest disappointments. ~Henry Ward Beecher

Finally, don’t let the fear of failure hold you back. Especially with your PPC advertising and digital marketing. 

Remember to take risks: if you win, you will be happy; if you lose, you will be wise.


Failure is feedback. Feedback is golden and it’s what you need.

And that’s what you get that from PPC. So go now, start, fail, get feedback, and start again.

Just remember…(not only to budget probably but also that…..)


Here’s to a wonderful 2015. Full of feedback and happiness.

Happy New Year.

5 top tips for trying out #Twitter Ads. And a Merry #Christmas Bonus.

twitter-christmas-iconI have been honing my Twitter advertising skills for a while, both with clients who had apps to promote and clients with businesses and websites they want more traffic for.

I can safely say (and so can many of my clients) that Twitter is THE most cost effective way to get more leads and traffic in digital marketing that I know of right now.

And even though I can’t tell you the figures or CPA’s for clients I can give you a Merry Christmas with these top tips. Here they are:

My 5 top tips for Twitter Advertising 

1) Target the followers of specific accounts

This is MUCH better than just aiming at people’s interests (which is like what you can do with Facebook advertising). Going for the follower of accounts gives you much more rich data from a psychological POV. i.e. If they like 10 or so of the right accounts – you can tell a lot about the person’s thoughts and potential desires.

2) Target by device

This one is not as psychologically exciting but it is vital for conversion rates i.e. if you are wanting people to fill in a signup form and this form is not as mobile-friendly as it ought to be (a serious challenge when using Twitter ads), you’ll want to target users who can easily sign up, i.e. those on non-mobile devices.

However, do remember that Twitter is more mobile than anything else – especially in the UK i.e. around 78% are mobile users.

3) Don’t pre-empt yourself

When you start using Twitter ads you can do lots of different things – but two of the main ones are:

Promoted Tweets or Promoted Accounts.

The assumption is that the former will get you engagement while the latter attracts followers. This is not always the case. You should play around with Promoted Tweets to get more followers as well, as this works.

4) Use conversation pieces:

Normally advertising is statement led or to increase the desire for something. But in Twitter as such a social platform try to use social actions to engage with people so use promoted tweets that have questions in there. You will be amazed at the results.

5) Don’t follow Twitter’s recommended bid price

When you create your campaign Twitter will suggest a max. bid price that you should offer. This is a ‘per engagement’ fee that you’ll pay for clicks, RTs, replies and follows. You will pay a LOT less – and you should. So go low. Then if you aren’t getting anything, gently up the price and check, check, check.

Christmas bonus tip: Play around and test, test, test.

Have fun playing with Twitter ads. The platform being self-service really is an amazing opportunity. You can turn it on and off as much as you like, tweek something and try again.

This is what we did over the weekend, for KeyRingMe an app which transforms your iPhone pics into a key ring. We changed the campaign 5 times over the weekend to get the CPA right for our client. From clicks, to downloads, to followers, to lead generation.


There is so much you can do with Twitter. From using pictures to making statements, we were even going to play around with videos as well.

In 2015, as promised we will be doing some live twitter training courses, for a mixture of businesses, so at a lower price point to our 1-2-1 twitter training which is more personal.


If you are feeling festive and giving – answer this question on what is holding you back from getting the success you want with Twitter.


And if you like some #Christmas stats on the power of #Twitter – click here. 

Lots of Top Tips for Landing Pages and making ones that CONVERT.

Well it’s that crazy time of the year again. So we are all busy aren’t we.
So I will keep this blog post short and sweet with some great links to go for more information on landing pages …. for when you have more time.

In the mean time…. a question…

How you can make your landing pages – CONVERT – more?
The answer is simple. CONVERT stands for…C = Clear Call to Action

O = Offer

N = Narrow Focus

V = VIA: Very Important Attributes

E = Effective Headline

R = Resolution-Savvy Layout

T = Tidy Visuals

S = Social Proof

This is good stuff from  the big boys over KissMetrics. But to really get into the guts of a great landing page – you cannot beat the guys who know it from the data points.

So it’s over to Neil Patel at Crazy Egg (an analytics software provider) to explain –

Copy writing: 

As for copy writing – this is perhaps the best (and maybe most controversial piece I have loved for a long time…) Everything You’ve Been Told About Copywriting is Complete Nonsense

So there you go – that’s landing pages for you. And to answer your question – I use Instapage for mine. 

Here’s one of my favourites – can you think why? 

Now go and create landing pages that convert business for you and do great things for your business.
Do remember that the quality of the traffic (or people) you send them makes the difference as well.
But that’s the point of marketing…isn’t it. Knowing which channels to use…

Next week:

We will give you some great tips of the newest type of PPC marketing on the block…

Twitter Advertising

… which is amazing for ROI – let me tell you.

Or better, let a client tell you:

Angela Roberts from MapMyWorld

“As a new business we need a lot of traffic to our website to get sales as our brand is not established yet. Twitter advertising got us this traffic with potential customers coming to our site and engaging with our content and designs online.”

A business which is doing amazingly well on Facebook (with more than 7000 people loving what they do worldwide)
They might even be doing some Facebook advertising with us next year to convert them into sales and take the business to the next level.

Which is what we want from all our clients. To take things to the next level and be successful with their businesses and their lives…

Here’s to your success and Great Marketing Works being able to help you get there.

Doctors Can Now Successfully 3D Print A Knee Joint

Originally posted on TechCrunch:

While this footage isn’t as exciting as I’d like it to be – I’d really prefer a big old gross close-up of a splayed knee joint – what it represents is pretty wonderful. Essentially, doctors at the Columbia University Medical Center have been able to print a knee meniscus using a degradable plastic scaffold and a protein growth system. The body then subsumes the printed object and turns the protein into a knee joint.

“At present, there’s little that orthopedists can do to regenerate a torn knee meniscus,” said study leader Jeremy Mao in a release. “Some small tears can be sewn back in place, but larger tears have to be surgically removed. While removal helps reduce pain and swelling, it leaves the knee without the natural shock absorber between the femur and tibia, which greatly increases the risk of arthritis.”

The scaffold isn’t just a plastic shell, however…

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Does Twitter sell stuff? Can Twitter sell “stuff”? #BlackFriday and #CyberMonday Analysis 2014

Originally posted on Our start up starts here.:


Originally on LinkedIn.

I am not a huge fan of #BlackFriday, or the marketing of it, the name alone worries me. But it was interesting to use this bastion of sales and its digital counter part #cybermonday, as a barometer to see how well Twitter is doing in the new arena of social ecommerce and sales. So how did Twitter do over both?

#Black Friday.

According to social media analytics firm Spredfast, Black Friday 2014 was the most social ever, driving more than 2 million Twitter conversations in the seven-day lead up to the day.

That’s more than twice the number from 2013, Spredfast said. But what about for Cyber Monday?


Preliminary Spredfast data indicates that it’s also driving record Twitter interaction, with 340,000 conversations in the seven-day period, a 75% increase in Twitter action over…

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If You Still Use Google+ You Can Now Pin Updates To Your Profile Page

Originally posted on TechCrunch:

Twitter began letting users pin tweets to the top of their profile page this year and now, in inevitable social media merry-go fashion, it’s the turn of Google+, as Google staffer Dennis Troper revealed — via Engadget.

Google’s social network is often referred to as a ghost town, but it does still count a loyal band of faithful users who are now able to affix their favorite messages, photos, polls or other media to the top of their profile page where it is more likely to catch the eye. The option to pin is found in the drop down menu for each Google+ update.

Profile pinning is supported on the web and Android versions of Google+ right away. Google says an update will come to its iOS app soon.

It’s easy to be cynical about Google+, many ex-staff are pretty scathing with their opinions, but pinning is a solid addition. The service itself may…

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Facebook is simply crushing it in mobile

Originally posted on Quartz:

Facebook’s future depends on its ability to figure out—and dominate—the mobile internet the way it quickly grew on the desktop web. While not everything Facebook launches is a hit, the company has executed impressibly in mobile and is one of the world’s top mobile companies.

Top of the charts

Most obviously, with now more than 1.12 billion active mobile users, Facebook is dominating the app charts, as noted by App Annie. Four of the top 10 apps on the Apple iOS App Store and Google Play most-downloaded charts in October were Facebook-owned apps: Facebook Messenger (no. 1), Facebook itself (no. 2), Instagram (no. 4), and WhatsApp (no. 6).

Facebook’s overall user base is still growing, though mainly in developing markets, and mainly on mobile. In more established markets, Facebook’s acquisitions of WhatsApp and Instagram will help the company combat the apparent exodus in younger users.

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Use magic words – destroy tragic words

Something to think about with your PPC advertising.

Especially when the words are important.

For years old advertising copy writers have sworn by this words, which make people listen more, pay more attention and click more.

They are free to use for you today, to help you make more money and get the results you need for free, right now.

Below you to can discover the power of using alternative words to gain happy customers and do some good for your company.

The following advice is yours now forever. For Free. The benefits are proven.

You get what I mean?

Magic words:

Free, new, you, introducing, sale, save, money, discover, results, easy, proven, guaranteed, love, benefits. Alternative, now, win, gain, happy , trustworthy, good looking, comfortable, product, healthy, safe, right, security, winnings, fun, value, advice, wanted , announcing, your, people , why.

But…. make sure you never use these bad words other wise you will find advertising difficult and your ads will fail and it will cost you a lot of worry and money.

We take no liability whatsoever for you using such hard words.

Tragic words:

Buy, obligation, failure, bad, sell, loss difficult, wrong, decision, deal, liability, hard, death, order, fail, cost, worry, contract

Don’t worry I am sure you wont now.