Social media and precision

Tweeted today about this.

And then saw something on youtube which was so precise that I thought all over again about the concept.

First the tweet – which was simply  from Brian Solis’s wonderful book: Engage.

“We cannot measure what we do not recognise as value.”

So what do you measure with regards your social media? Do you measure at all?

From this I wondered how precise is your marketing?

Is it as precise as these japanese students? http://www.youtube.com/watch?v=owP3cHrp3b0

And more importantly how precise can we get – or how precise do we want to get?

#greatmarketing is based on precision but is it based in precision?

Can we lose the human touch when we monitor too much the analytics of our website.

Basically should our monitoring be more about us – not our customers?

Would that be great marketing….

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