A couple of friends asked me – why are you getting into Mobile Marketing?

My answer comes from what’s happening over in America – as what happens overthere tends to come over here.

30 years ago would we people really have joined a gym? Did that craze start in America? Did it come over here?

Anyhoo…. is #mobile a good place to be? Let’s take a look… Over in America.

Mobile transactions will continue to grow exponentially and are expected to exceed $1 trillion by 2015, according to a new study by Yankee Group. So says Mobile Commerce Daily.

The research, titled “The Mobile Money Forecast,” finds that not only is Near Field Communication taking off, it is here to stay. The study also shows a specific growth with mobile banking compared to mcommerce, mobile coupons and mobile payments.

“Our new research shows that mobile transactions are not just news, we now have the data to back it up,” said Nick Holland, senior analyst at Yankee Group, Boston.

Yankee Group is a research firm.

Mobile banking

According to the Yankee Group study,  27 percent of participants use mobile banking, making it the most used form of transaction.

To compare, 13 percent of consumers surveyed used mcommerce, 11 percent used mobile coupons and 9 percent used mobile payments.

“As much as mobile is radically new for payments, credit cards and cash will still be used in the foreseeable future,” Mr. Holland said.

“People trust banks and existing bank networks,” he said.
Additionally, the study found that NFC-enabled phones will grow from seven million in 2011 to 203 million in 2015.

When asked if they were interested in mobile payments, the 20-24 year-old and 35-44 year-old demographics were most likely to say yes, with 24 percent each.Only one percent of consumers aged 65 or more were interested in mobile payments.

The study also found differences between how men and women view mobile payments.

Eighty-four percent of men surveyed said they would consider a form of mobile payments.

Sixty-six percent of women said they would be interested in mobile payments.

According to Mr. Holland, the most interesting finding in the study is the amount of consumers using price-comparison applications.

“Consumers aren’t just using it to browse; they are using it for action,” he said.

“It shows how empowered users have become while using mobile apps. We also found a significant percentage of consumers would actually ask for a price comparison on it.”

But is this the same for the UK?

It might not be right now but it will be.

And with mobile augmemnted reality getting bigger and bigger as well – the world is definately all going MOBILE.

And so, so am I. I wouldn’t be a great marketing trainer if I wasn’t 😉



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