I used Just Eat last night – it got me to thinking about Great Marketing…

Just-Eat.com was founded in Denmark in 2001, by ‘a group of friends with a serious case of the munchies’, as it states on their website.

Now present in 13 countries, the website lets you type in your postcode and find out what takeaway restaurants deliver to your door!

You can browse each takeaway menu and order online. Pretty cool idea, no?

The business model is simple. Just-Eat.com takes a 10% commission off each sale.

They now have over 25,000 restaurants listed, 6 millions registered users, and —get this— they will deliver food valued at $750m this year!

(I guess that means the business is doing $75 million in turnover this year)

Just-Eat delivers over 100,000 meals a day and has received more than 30m orders since the site launched (they aim to surpass 1m orders per day!)

Their growth is simply incredible, with orders doubling each year for the last 4 years, and according to a recent article in The Financial Times, Just-Eat recently raised $64m to ‘devour’ rival companies, with an eye on the US and
Canadian markets.

“Just-Eat UK launched in March 2006 and is now the UKs leading online takeaway ordering service with over 25,000 restaurants for hungry web surfers to choose from”, their website reads.

Apparently Just-Eat restaurant partners see their revenue increase on average between 15-25% a year.

And this is kinda my point – this is a win / win – something which adds value ironically as takeaways couldnt be bothered to have their own websites or do their own marketing…

Just-Eat is one of the fastest growing e-commerce companies in Europe.

They were listed in the TechCrunch Europe Top 100 Index 2010, and were also recently ranked number 28 in the Sunday Times Tech Track 100.

They employ 600 people (many of them manning the phones to help customers who order online), and they are rapidly expanding to new countries.

The key to the website’s success of course has been to have outstanding SEO and pay-per-click management in each of the countries where they’re present……so that whenever someone goes online and types into Google, say,
‘Manchester takeaways’ the Just-Eat website is right up there in the search results.

(There are millions and millions of keyword searches like this one typed into Google every day – its what I teach about with our E-marketing training with Great Marketing Works).

Such a huge Internet success story, started by a few laptop entrepreneurs, inspires me to having a bigger vision for my own internet ventures.

And started me thinking about Mobile Millionaires – and becoming one of them.

In fact this summer I am launching a new online ‘marketplace’ for mini mobile games. Based on this idea i.e. games developers cannot be bothered to do their own marketing…. so why not help them?


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