HootSuite has carved out a position as a popular way for businesses to manage their social media profiles on sites like Twitter, Facebook and LinkedIn, but in its quest to become more of a one-stop “dashboard” for all social media interactions, it is adding a new feature: Conversations, an integrated, real-time messaging service, which goes live today and is available in a beta version for all three tiers of HootSuite’s 5-million user customer base — free, Pro and Enterprise.
HootSuite says that it is the first social media management system to offer an integrated, real-time instant messaging service — although companies like Salesforce, with its Chatter messaging service — may have some issues with that claim.
Conversations, HootSuite says, is built on top of its Teams product, which lets businesses divide up their HootSuite account holders into different product/operational groups to better respond to interactions. This makes sense —…
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