Cloud music wars: Google Play gets free song matching

Gigaom

Google (s GOOG) just upped the ante for cloud MP3 lockers with the announcement that free song matching is coming to its music service. Google Play users will soon be able to store up to 20,000 songs on Google’s servers without having to manually upload every single copy. The announcement was made as part of a blog post that also revealed details about Google’s new Nexus devices. It read, in part:

“We’re also launching our new matching feature to streamline the process of uploading your personal music to Google Play. We’ll scan your music collection and any song we match against the Google Play catalog will be automatically added to your online library without needing to upload it, saving you time.”

Song matching is coming to Europe first, where it will be available starting November 13. U.S. users will have access to the feature “soon after,” according to Google…

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