Who ever did must not have seen the latest stats from Youtube!
2.2 billion video ad views in February… nice work….
Google Sites, reported by FIERCE CMO, primarily driven by YouTube, had a record-breaking month, registering 2.2 billion video ad views in February, according to comScore Video Metrix data.
Google nabbed 22 percent of the total 9.9 billion ad video views last month, reaching one in three viewers. Brightroll Video Network followed with 1.6 billion ad views, and Hulu ranked third with 1.4 billion ad views. Rounding out the top five were: Adap.tv (1.3 million) and LiveRail.com (1.0 billion).
According to MediaPost‘s P.J. Bednarski, there have been rumblings that online video advertising is not popular with major advertisers. But, considering these figures, the idea that online video ads are not used seems unlikely.
“All of this makes it hard for me to believe the stories about major advertisers that aren’t using online video advertising,” he wrote. “I’m not necessarily saying every video ad works for every advertiser, and I remember how my mother told me it was stupid to jump off a bridge just because my friend did. But if my whole town jumped off a bridge I think mom might have to think over her advice.”
Hulu topped ads per viewer, averaging 61.3 ads seen by each viewer. Google and CBS Interactive tied for second, with 23.1 ads per viewer.
Google Sites also was the top online video content property last month with 150.7 million unique viewers, followed by Facebook with 61.2 million and VEVO with 49.5 million, comScore said. There were more than 33 billion video content views last month, with Google generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558 million. Google Sites also had the highest average engagement among the top ten properties.