Google Adds Non-Profit Information To Knowledge Graph, Gives Them A Boost With Google+ Follow Buttons

TechCrunch

Some people believe that Google’s practices when it comes to search are mystical and unfair — or sometimes evil — but what the company wants to do is surface the most important information for you when you perform a task on its most important product. With the introduction of Knowledge Graph last year, Google started showing information on the right-hand side of search results to help you figure out if you’re searching for the right thing, be it a person, place or thing.

Today, Google announced that it’s now filling up its Knowledge Graph with information about nonprofits, which will help people find the organization they’d like to check out and potentially donate to.

In its announcement, Google said that this is still in its early rollout phase, with more information being added all the time:

We’ve just started to add information about nonprofits to the Knowledge Graph. When you search…

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