Its ALL about testing 🙂
Optimizely, a Y Combinator-incubated startup that helps companies A/B test different versions of their websites, has raised $28 million in Series A funding.
That would be a sizable Series A for most startups, but it’s a particularly big step for Optimizely, which had only raised $3.2 million thus far. The last round was announced a year ago, but the company didn’t disclose the amount at the time.
Co-founder and CEO Dan Siroker told me that despite the relatively small amount of funding, the company has reached an annualized revenue run rate in “the double-digit millions,” and that revenue is growing by 400 percent per year. It also signed up some high-profile customers, including the Obama and Romney 2012 presidential campaigns. (Siroker was Obama’s director of analytics in 2008.) And you can see Optimizely’s growth versus competing products among the top 10,000 Alexa websites in the chart that Siroker…
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