Mobile magazine Flipboard revealed today that over half a million personalized magazines have been created on its platform since the launch of the new feature just two weeks prior. During this time, the company also added 3 million new users to its service, bringing its total user base to now 53 million.
In late March, the startup introduced a way for its users to something else besides search, discover, read and share to social networks – it essentially turned its entire audience into magazine editors. With a “flip it” option now accompanying every story from Flipboard’s collection of content from publishers around the world, anyone is able to now create personalized, topical magazines which other readers can subscribe to directly in the iOS or Android application.
Flipboard says that now over 50 percent of its users are reading these personalized ‘zines daily. Some of these have been created by…
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