Internet Ad Revenue Grew To $36.6B In 2012, Mobile Up 111 Percent (According To IAB)


The Interactive Advertising Bureau just released its full-year report for 2012, showing that digital ad revenue set a new record of $36.6 billion, up 15 percent from 2011.

Mobile was the fastest-growing category, though it still accounts for a relatively small part (9 percent) of overall revenue. Mobile ad revenue totaled $3.4 billion, compared to 2011 when it grew 149 percent to $1.6 billion.

Those numbers are consistent with IAB’s mid-year report, which showed that overall growth was slowing while mobile took off. (In 2011, total digital ad revenue grew 22 percent.)

“These record-breaking numbers represent a paradigm shift when it comes to marketers recognizing the role a multiplicity of screens plays in effectively reaching today’s consumers,” IAB President and CEO Randall Rothenberg said (in the press release summarizing the report). “Mobile, in particular, soared due to its ubiquity and intrinsic ability to serve as a powerful digital dashboard…

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