Ride-sharing app Sidecar launched a new marketplace model on Wednesday that allows users to connect with drivers in new ways, including naming a price and “favoriting” drivers. The company also announced a $10 million Series B funding round from Union Square Ventures, Correlation Ventures, Avalon Ventures and SoftBank Capital.
The round brings the total amount of funding Sidecar has raised to $14 million. The company said via email that the new money will go toward growing staff and product. Currently, users can access Sidecar via iPhone (s aapl) and Android (s goog) across twelve cities, including New York and San Francisco.
Through the new marketplace model, users can shop for rides from drivers who set their own prices. They can also search for drivers based on price as well as amenities, and prioritize drivers with a “favoriting” model that will alert certain drivers of the request. It also provides incentive for drivers…
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