How To Protect Your Business From The Inevitable Decline

June Gil Marketing


There is a problem I keep encountering with a lot of businesses that come to me for advice: they have very little money to spend on marketing so they want to focus on marketing techniques that are free and they want instant results.

Now, I know very well how difficult it is to start a business from scratch, and how little money you might have available during those initial moments. However, this is not the problem in 8 out of 10 cases. The problem is that they opened shop a while ago, enjoyed some mild success, and then things petered out leaving them wondering where the heck their customers went and what do about it. This is when they frantically try to find any free channel they can use to try and get back to where they were. What they don’t realise is that they might be fighting a losing…

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