Loyalty And Marketing Analytics Startup CrowdTwist Raises $9M More


CrowdTwist is announcing that it has raised $9 million in Series B funding.

Since the company offers tools for creating online loyalty programs, co-founder and CEO Irving Fain said that a few years ago, CrowdTwist was sometimes “gravitationally lumped into the intense fervor around gamification,” but he pointed to the new funding is a sign that it has a bigger vision, one that can provide “long-term, sustainable value to brands.”

The real key to CrowdTwist’s approach, Fain added, is the fact that it sees loyalty programs as way to gather data about customers across online, offline, mobile, and social channels — and to do so in a way where all the data is opt-in and owned by the brand itself, not a third-party provider.

“In a world where brands want to customize their experience based on who you are and the things that you care about, they need to look…

View original post 186 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s