Crittercism, a mobile app monitoring company, announced a new tool today called Transactions that lets customers monitor mobile apps and surface issues most critical to the business first.
Crittercism CEO Andrew Levy says up until now, the tool could tell you that there was a problem and how many people it was affecting, but he says that doesn’t always tell the whole story. Numbers alone can be misleading because it doesn’t connect the problem to what matters most to a business.
As an example, he says suppose 99 percent of users in a financial services app were having issues updating their profile, but one percent were having trouble transferring money. While numbers favor the first problem, the second problem is absolutely critical to what the business does and IT should be focusing on the problem that’s most important to the business first.
Levy says this can be revenue driven or…
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