The whole point of using technology in business could be argued to be to make more money by spending less money. Letting the technology do the work for you and maximising your returns.
This is the way it was from day one. The internet is no different.
“Offline advertising is very risky. You take a risk and if the advertising works, you make money. If the advertising doesn’t work, you lose money. But the internet can take all of this risk away.
So it’s a shame that more companies are losing money advertising online than are making money, because they are advertising using offline advertising techniques instead using the technology available.
There are basically 4 ways to advertise online, going through a spectrum from most risky, to no risk at all.
If you do…
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