Facebook’s News Feed – it’s all about the algorithm.

How does Facebook decide what to show in a News Feed?

facebook great image

Here are the factors, according to our research and supported by those clever bods over to BufferApp, that may tend to determine whether your post shows up or not.

Please remember this algorithm changes… At the time of press, so to speak i.e. November 2014

The algorithm loves …

  • Posts with lots of comments
  • Posts with lots of likes
  • Post types that users seem to prefer more than others (e.g., photo, video, or status update)
  • Posts that reference a trending topic
  • Posts that receive a high volume of likes, comments, or shares in a short time
  • Link posts
  • Videos uploaded to Facebook that receive a large number of views or extended viewing duration
  • Posts that tag other pages within the text
  • Posts that are liked or commented on by one’s friends
  • Posts from pages that one interacts with often
  • Post types that one interacts with often
  • Posts from pages with complete profile information
  • Posts from pages where the fan base overlaps with the fan base of other known high-quality pages
  • Images and videos that have not previously appeared in the Open Graph
  • Links that have not been posted before

Don’t do this: The algorithm is not too keen on …

  • Clickbait
  • Frequently circulated content and repeated posts
  • Like-baiting
  • Posts that include spammy links
  • Text-only status updates from pages
  • Posts that are frequently hidden or reported (a sign of low quality)
  • Posts that contain the words “like, comment, or share”
  • Posts with unusual engagement patters (a like-baiting signal)
  • Posts that receive negative feedback categorizes as “meme content”
  • Posts that are classified as memes by Facebook’s visual analysis of overlayed text on image

4 factors that increase visibility:

  1. How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
  2. The number of likes, shares and comments a post receives from the world at large and from your friends in particular
  3. How much you have interacted with this type of post in the past
  4. Whether or not you and other people across Facebook are hiding or reporting a given post

So in conclusion:

  • The total number of comments and likes on a post impact visibility.
  • The post type—photo, video, or status update—impacts visibility.
  • Posts that reference a trending topic may receive higher visibility.
  • The timing of when likes, comments, and shares occur on a post impacts visibility.
  • Clickbait drives down the visibility of a post.
  • The views and viewing duration of videos uploaded to Facebook impact visibility.
  • Frequently circulated content and repeated posts are shown less.
  • Posts that include spammy links are shown less.
  • Text-only status updates from pages are shown less.
  • Posts that are liked or commented on by friends may be shown more.
  • Tagging other pages within a post may increase visibility.
  • Link posts receive preference over links shared in photo captions or status updates.
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