Does Twitter sell stuff? Can Twitter sell “stuff”? #BlackFriday and #CyberMonday Analysis 2014

Our start up starts here.

GUEST POST FROM CO FOUNDER DAN SODERGREN:

Originally on LinkedIn.

I am not a huge fan of #BlackFriday, or the marketing of it, the name alone worries me. But it was interesting to use this bastion of sales and its digital counter part #cybermonday, as a barometer to see how well Twitter is doing in the new arena of social ecommerce and sales. So how did Twitter do over both?

#Black Friday.

According to social media analytics firm Spredfast, Black Friday 2014 was the most social ever, driving more than 2 million Twitter conversations in the seven-day lead up to the day.

That’s more than twice the number from 2013, Spredfast said. But what about for Cyber Monday?


#CyberMonday.

Preliminary Spredfast data indicates that it’s also driving record Twitter interaction, with 340,000 conversations in the seven-day period, a 75% increase in Twitter action over…

View original post 1,000 more words

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