Why failure is good and why searching for perfection is your 1st problem with #PPC.

life deams and reality

I have had a lot of feedback recently, from people (clients AND trainees) looking for perfection with their digital marketing efforts.

This is one of the key problems for people to overcome. Traditional marketing was about getting the ‘perfect creative’. Now you do the opposite almost.

As you make something, and keep testing, testing and testing.

You can do that with PPC – you can fail and fail fast. 

In fact, that’s the point. Keep failing.

People don’t like to. But you fail fast with PPC and get better and better at it.

So on this note I would like to share 20 Powerful Quotes on failure – to change your mind about the power of it all.

  1. “You always pass failure on your way to success.” ~Mickey Rooney
  2. “A failure is a man who has blundered, but is not able to cash in the experience.” ~Elbert Hubbard
  3. “Failure is the tuition you pay for success.” ~Walter Brunell
  4. “Feeling sorry for yourself, and your present condition is not only a waste of energy but the worst habit you could possibly have. ~Dale Carnegie
  5. “Success represents the 1% of your work which results from the 99% that is called failure.” ~Soichiro Honda
  6. “The season of failure is the best time for sowing the seeds of success.” ~Paramahansa Yogananda
  7. “Success is not built on success. It’s built on failure. It’s built on frustration. Sometimes it’s built on catastrophe.” ~Sumner Redstone
  8. “Failure is the condiment that gives success its flavor.” ~Truman Capote
  9. “There is no failure. Only feedback.” ~Robert Allen
  10. “Remember that failure is an event, not a person.” ~Zig ziglar
  11. “Failure will never overtake me if my determination to succeed is strong enough.” ~Og Mandino
  12. “Its fine to celebrate success but it is more important to heed the lessons of failure.” ~Bill Gates
  13. “Do not be embarrassed by your failures, learn from them and start again.” ~Richard Branson
  14. “I can accept failure, everyone fails at something. But I can’t accept not trying.” ~Michael Jordan
  15. 15.” Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.” ~Napoleon Hill
  16. “Failure is simply the opportunity to begin again, this time more intelligently.”~Henry Ford
  17. “My great concern is not whether you have failed, but whether you are content with your failure.” ~Abraham Lincoln
  18. “I am not discouraged, because every wrong attempt discarded is another step forward.” ~Thomas Edison
  19. “Never confuse a single defeat with a final defeat. “~F. Scott Fitzgerald
  20. Our best success often come after our greatest disappointments. ~Henry Ward Beecher

Finally, don’t let the fear of failure hold you back. Especially with your PPC advertising and digital marketing. 

Remember to take risks: if you win, you will be happy; if you lose, you will be wise.

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Failure is feedback. Feedback is golden and it’s what you need.

And that’s what you get that from PPC. So go now, start, fail, get feedback, and start again.

Just remember…(not only to budget probably but also that…..)

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Here’s to a wonderful 2015. Full of feedback and happiness.

Happy New Year.

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5 top tips for trying out #Twitter Ads. And a Merry #Christmas Bonus.

twitter-christmas-iconI have been honing my Twitter advertising skills for a while, both with clients who had apps to promote and clients with businesses and websites they want more traffic for.

I can safely say (and so can many of my clients) that Twitter is THE most cost effective way to get more leads and traffic in digital marketing that I know of right now.

And even though I can’t tell you the figures or CPA’s for clients I can give you a Merry Christmas with these top tips. Here they are:

My 5 top tips for Twitter Advertising 

1) Target the followers of specific accounts

This is MUCH better than just aiming at people’s interests (which is like what you can do with Facebook advertising). Going for the follower of accounts gives you much more rich data from a psychological POV. i.e. If they like 10 or so of the right accounts – you can tell a lot about the person’s thoughts and potential desires.

2) Target by device

This one is not as psychologically exciting but it is vital for conversion rates i.e. if you are wanting people to fill in a signup form and this form is not as mobile-friendly as it ought to be (a serious challenge when using Twitter ads), you’ll want to target users who can easily sign up, i.e. those on non-mobile devices.

However, do remember that Twitter is more mobile than anything else – especially in the UK i.e. around 78% are mobile users.

3) Don’t pre-empt yourself

When you start using Twitter ads you can do lots of different things – but two of the main ones are:

Promoted Tweets or Promoted Accounts.

The assumption is that the former will get you engagement while the latter attracts followers. This is not always the case. You should play around with Promoted Tweets to get more followers as well, as this works.

4) Use conversation pieces:

Normally advertising is statement led or to increase the desire for something. But in Twitter as such a social platform try to use social actions to engage with people so use promoted tweets that have questions in there. You will be amazed at the results.

5) Don’t follow Twitter’s recommended bid price

When you create your campaign Twitter will suggest a max. bid price that you should offer. This is a ‘per engagement’ fee that you’ll pay for clicks, RTs, replies and follows. You will pay a LOT less – and you should. So go low. Then if you aren’t getting anything, gently up the price and check, check, check.

Christmas bonus tip: Play around and test, test, test.

Have fun playing with Twitter ads. The platform being self-service really is an amazing opportunity. You can turn it on and off as much as you like, tweek something and try again.

This is what we did over the weekend, for KeyRingMe an app which transforms your iPhone pics into a key ring. We changed the campaign 5 times over the weekend to get the CPA right for our client. From clicks, to downloads, to followers, to lead generation.

Enjoy:

There is so much you can do with Twitter. From using pictures to making statements, we were even going to play around with videos as well.

In 2015, as promised we will be doing some live twitter training courses, for a mixture of businesses, so at a lower price point to our 1-2-1 twitter training which is more personal.

And…

If you are feeling festive and giving – answer this question on what is holding you back from getting the success you want with Twitter.

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And if you like some #Christmas stats on the power of #Twitter – click here.