Lots of Top Tips for Landing Pages and making ones that CONVERT.

Well it’s that crazy time of the year again. So we are all busy aren’t we.
So I will keep this blog post short and sweet with some great links to go for more information on landing pages …. for when you have more time.

In the mean time…. a question…

How you can make your landing pages – CONVERT – more?
The answer is simple. CONVERT stands for…C = Clear Call to Action

O = Offer

N = Narrow Focus

V = VIA: Very Important Attributes

E = Effective Headline

R = Resolution-Savvy Layout

T = Tidy Visuals

S = Social Proof

This is good stuff from  the big boys over KissMetrics. But to really get into the guts of a great landing page – you cannot beat the guys who know it from the data points.

So it’s over to Neil Patel at Crazy Egg (an analytics software provider) to explain –

Copy writing: 

As for copy writing – this is perhaps the best (and maybe most controversial piece I have loved for a long time…) Everything You’ve Been Told About Copywriting is Complete Nonsense

So there you go – that’s landing pages for you. And to answer your question – I use Instapage for mine. 

Here’s one of my favourites – can you think why? 

Now go and create landing pages that convert business for you and do great things for your business.
Do remember that the quality of the traffic (or people) you send them makes the difference as well.
But that’s the point of marketing…isn’t it. Knowing which channels to use…

Next week:

We will give you some great tips of the newest type of PPC marketing on the block…

Twitter Advertising

… which is amazing for ROI – let me tell you.

Or better, let a client tell you:

Angela Roberts from MapMyWorld

“As a new business we need a lot of traffic to our website to get sales as our brand is not established yet. Twitter advertising got us this traffic with potential customers coming to our site and engaging with our content and designs online.”

A business which is doing amazingly well on Facebook (with more than 7000 people loving what they do worldwide)
They might even be doing some Facebook advertising with us next year to convert them into sales and take the business to the next level.

Which is what we want from all our clients. To take things to the next level and be successful with their businesses and their lives…

Here’s to your success and Great Marketing Works being able to help you get there.

Does Twitter sell stuff? Can Twitter sell “stuff”? #BlackFriday and #CyberMonday Analysis 2014

Our start up starts here.


Originally on LinkedIn.

I am not a huge fan of #BlackFriday, or the marketing of it, the name alone worries me. But it was interesting to use this bastion of sales and its digital counter part #cybermonday, as a barometer to see how well Twitter is doing in the new arena of social ecommerce and sales. So how did Twitter do over both?

#Black Friday.

According to social media analytics firm Spredfast, Black Friday 2014 was the most social ever, driving more than 2 million Twitter conversations in the seven-day lead up to the day.

That’s more than twice the number from 2013, Spredfast said. But what about for Cyber Monday?


Preliminary Spredfast data indicates that it’s also driving record Twitter interaction, with 340,000 conversations in the seven-day period, a 75% increase in Twitter action over…

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Use magic words – destroy tragic words

Something to think about with your PPC advertising.

Especially when the words are important.

For years old advertising copy writers have sworn by this words, which make people listen more, pay more attention and click more.

They are free to use for you today, to help you make more money and get the results you need for free, right now.

Below you to can discover the power of using alternative words to gain happy customers and do some good for your company.

The following advice is yours now forever. For Free. The benefits are proven.

You get what I mean?

Magic words:

Free, new, you, introducing, sale, save, money, discover, results, easy, proven, guaranteed, love, benefits. Alternative, now, win, gain, happy , trustworthy, good looking, comfortable, product, healthy, safe, right, security, winnings, fun, value, advice, wanted , announcing, your, people , why.

But…. make sure you never use these bad words other wise you will find advertising difficult and your ads will fail and it will cost you a lot of worry and money.

We take no liability whatsoever for you using such hard words.

Tragic words:

Buy, obligation, failure, bad, sell, loss difficult, wrong, decision, deal, liability, hard, death, order, fail, cost, worry, contract

Don’t worry I am sure you wont now.

Facebook’s News Feed – it’s all about the algorithm.

How does Facebook decide what to show in a News Feed?

facebook great image

Here are the factors, according to our research and supported by those clever bods over to BufferApp, that may tend to determine whether your post shows up or not.

Please remember this algorithm changes… At the time of press, so to speak i.e. November 2014

The algorithm loves …

  • Posts with lots of comments
  • Posts with lots of likes
  • Post types that users seem to prefer more than others (e.g., photo, video, or status update)
  • Posts that reference a trending topic
  • Posts that receive a high volume of likes, comments, or shares in a short time
  • Link posts
  • Videos uploaded to Facebook that receive a large number of views or extended viewing duration
  • Posts that tag other pages within the text
  • Posts that are liked or commented on by one’s friends
  • Posts from pages that one interacts with often
  • Post types that one interacts with often
  • Posts from pages with complete profile information
  • Posts from pages where the fan base overlaps with the fan base of other known high-quality pages
  • Images and videos that have not previously appeared in the Open Graph
  • Links that have not been posted before

Don’t do this: The algorithm is not too keen on …

  • Clickbait
  • Frequently circulated content and repeated posts
  • Like-baiting
  • Posts that include spammy links
  • Text-only status updates from pages
  • Posts that are frequently hidden or reported (a sign of low quality)
  • Posts that contain the words “like, comment, or share”
  • Posts with unusual engagement patters (a like-baiting signal)
  • Posts that receive negative feedback categorizes as “meme content”
  • Posts that are classified as memes by Facebook’s visual analysis of overlayed text on image

4 factors that increase visibility:

  1. How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
  2. The number of likes, shares and comments a post receives from the world at large and from your friends in particular
  3. How much you have interacted with this type of post in the past
  4. Whether or not you and other people across Facebook are hiding or reporting a given post

So in conclusion:

  • The total number of comments and likes on a post impact visibility.
  • The post type—photo, video, or status update—impacts visibility.
  • Posts that reference a trending topic may receive higher visibility.
  • The timing of when likes, comments, and shares occur on a post impacts visibility.
  • Clickbait drives down the visibility of a post.
  • The views and viewing duration of videos uploaded to Facebook impact visibility.
  • Frequently circulated content and repeated posts are shown less.
  • Posts that include spammy links are shown less.
  • Text-only status updates from pages are shown less.
  • Posts that are liked or commented on by friends may be shown more.
  • Tagging other pages within a post may increase visibility.
  • Link posts receive preference over links shared in photo captions or status updates.