GUEST POST FROM CO FOUNDER DAN SODERGREN:
Originally on LinkedIn.
I am not a huge fan of #BlackFriday, or the marketing of it, the name alone worries me. But it was interesting to use this bastion of sales and its digital counter part #cybermonday, as a barometer to see how well Twitter is doing in the new arena of social ecommerce and sales. So how did Twitter do over both?
According to social media analytics firm Spredfast, Black Friday 2014 was the most social ever, driving more than 2 million Twitter conversations in the seven-day lead up to the day.
That’s more than twice the number from 2013, Spredfast said. But what about for Cyber Monday?
Preliminary Spredfast data indicates that it’s also driving record Twitter interaction, with 340,000 conversations in the seven-day period, a 75% increase in Twitter action over…
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Something to think about with your PPC advertising.
Especially when the words are important.
For years old advertising copy writers have sworn by this words, which make people listen more, pay more attention and click more.
They are free to use for you today, to help you make more money and get the results you need for free, right now.
Below you to can discover the power of using alternative words to gain happy customers and do some good for your company.
The following advice is yours now forever. For Free. The benefits are proven.
You get what I mean?
Free, new, you, introducing, sale, save, money, discover, results, easy, proven, guaranteed, love, benefits. Alternative, now, win, gain, happy , trustworthy, good looking, comfortable, product, healthy, safe, right, security, winnings, fun, value, advice, wanted , announcing, your, people , why.
But…. make sure you never use these bad words other wise you will find advertising difficult and your ads will fail and it will cost you a lot of worry and money.
We take no liability whatsoever for you using such hard words.
Buy, obligation, failure, bad, sell, loss difficult, wrong, decision, deal, liability, hard, death, order, fail, cost, worry, contract
Don’t worry I am sure you wont now.
How does Facebook decide what to show in a News Feed?
Here are the factors, according to our research and supported by those clever bods over to BufferApp, that may tend to determine whether your post shows up or not.
Please remember this algorithm changes… At the time of press, so to speak i.e. November 2014
The algorithm loves …
- Posts with lots of comments
- Posts with lots of likes
- Post types that users seem to prefer more than others (e.g., photo, video, or status update)
- Posts that reference a trending topic
- Posts that receive a high volume of likes, comments, or shares in a short time
- Link posts
- Videos uploaded to Facebook that receive a large number of views or extended viewing duration
- Posts that tag other pages within the text
- Posts that are liked or commented on by one’s friends
- Posts from pages that one interacts with often
- Post types that one interacts with often
- Posts from pages with complete profile information
- Posts from pages where the fan base overlaps with the fan base of other known high-quality pages
- Images and videos that have not previously appeared in the Open Graph
- Links that have not been posted before
Don’t do this: The algorithm is not too keen on …
- Frequently circulated content and repeated posts
- Posts that include spammy links
- Text-only status updates from pages
- Posts that are frequently hidden or reported (a sign of low quality)
- Posts that contain the words “like, comment, or share”
- Posts with unusual engagement patters (a like-baiting signal)
- Posts that receive negative feedback categorizes as “meme content”
- Posts that are classified as memes by Facebook’s visual analysis of overlayed text on image
4 factors that increase visibility:
- How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
- The number of likes, shares and comments a post receives from the world at large and from your friends in particular
- How much you have interacted with this type of post in the past
- Whether or not you and other people across Facebook are hiding or reporting a given post
So in conclusion:
- The total number of comments and likes on a post impact visibility.
- The post type—photo, video, or status update—impacts visibility.
- Posts that reference a trending topic may receive higher visibility.
- The timing of when likes, comments, and shares occur on a post impacts visibility.
- Clickbait drives down the visibility of a post.
- The views and viewing duration of videos uploaded to Facebook impact visibility.
- Frequently circulated content and repeated posts are shown less.
- Posts that include spammy links are shown less.
- Text-only status updates from pages are shown less.
- Posts that are liked or commented on by friends may be shown more.
- Tagging other pages within a post may increase visibility.
- Link posts receive preference over links shared in photo captions or status updates.