Well I did say it would be around 30%.Facebook smashes it with mobile.

Am loving the fact I was right…. but heck you don’t make money from being right.

You make money from taking action.

And action in the mobile space is what Facebook has taken…. and it looks like their mobile plans are coming to fruition as the company’s first-quarter earnings exceeded expectations—mainly because of strong mobile advertising performance. Read on…

Continue reading

What’s the real value of a following…. isn’t it who they are friends with?

For a long time now I have been teaching clients that Facebook is all very well but it only fits into marketing after someone has got awareness of you, has an interest in you and has a desire to buy from you. AIDA… anyone 😉 … But it’s only now after a much bigger blog writes about it do people start to listen…

Continue reading

MakerBot Introduces 3D Photo Booth In Its New York Store, Print Your Face In 3D


Today was the official grand opening of the MakerBot Store in New York. Head over to 298 Mulberry Street and you can buy MakerBot printers, filament, and pre-made items, such as bracelets, watches and toys. And that’s not all.

MakerBot CEO Bre Pettis unveiled a new 3D photo booth powered by ShapeShot. The photo takes a couple of minutes and costs $5 for three reusable shots. Then you can order prints of your head. In 3D. Depending on the size, they run $20, $40 or $60. The most important part remains the fact that there is now a physical address to experience 3D printing.

“Ever since we started, people kept saying that this is science fiction — it’s not real. So we had to make a MakerBot Store,” Pettis said. Understanding 3D printing takes time, and a store is a good way to reach a new audience. But MakerBot…

View original post 129 more words

Data isn’t just the new oil, it’s the new money. Ask Zoë Keating


People love to call data the new oil, but that might be selling it short. It’s only oil when we’re talking about pools of unrefined data like the stuff web companies collect, which has to be processed and transformed into something useful. There are certain types of data, though — especially data about consumers — that are as good as money in the bank without any work at all. And if you don’t believe me, ask popular cellist Zoë Keating.

As a bill attempting to lower the royalty rates paid to artists by streaming music services such as Pandora (s P) works its way through Congress, Keating took to her Tumblr blog last week and offered a solution that both sides should listen to, but won’t. You might have read about her stance in Billboard or ITworld already, or perhaps on Slashdot. If you haven’t, here it is in…

View original post 524 more words

Crafting and delivering a fantastic elevator pitch is something every marketer should know how to do

A great point about Elevator Pitches – which I think ties into something I was chatting about at the #02marktgmatters event last week – that everyone in your organisation SHOULD know your brand values off by heart.

Continue reading

I was wondering why my job was getting more complex…

The 2012 CMO Survey by the American Marketing Association and Duke University. In terms of both department size and budget, Marketing is on the rise. They report that the size of business’ marketing departments has more than doubled — in fact, almost tripled — since August 2011 …

Which is why perhaps I know have three times the amount of work to do… as it’s just me 😉

Continue reading

The Yutt dem, Youths…. come on then… what do they really want?

A great key question that needs answering is this: what do young people actually want from us as marketers?

The Youth Insight Report this year began to address the question. For instance, we’ve heard a lot about social media marketing of late. Brands have learned the importance of transparency, relevance and shared conversation versus traditional push approaches. We know young people are big users of social media – 97% in our recent survey use Facebook and 45% are on Twitter. However less is known about what they really want and expect from brands through these platforms.

‘Engagement’ is the current marketing mantra, but in our research almost half said explicitly that they do not want to talk to brands using social media. A third said they do not follow a single brand, and the response to all our questions around the value of brands using social media for the consumer – such as the chance for one-to-one dialogue or the convenience of getting a quick answer – were met with a shrug and silence.

Those that do follow brands have clear expectations. They want either material gain – some free products, a good discount or perhaps a winnable competition – or they want to be entertained. That’s pretty much it. Having a conversation does not feature.

This is not to dismiss social media marketing; as a channel for traffic to our own website and for increasing brand awareness, the likes of Facebook and Twitter are very important. It’s more about remembering context. At Youth Marketing Strategy, student-popular travel publisher Lonely Planet explained an epiphany moment they had when, months after sharing content and encouraging discussion, a Facebook user piped up and asked why they didn’t announce they had a new book for sale. TBG Digital’s Jeremy Waite summarised Red Bull’s successful social strategy as: “50% of people go online to waste time. So let’s give them some really cool shit to do when they get there.”

The young people in our research like brands that make life easier for them, not those that want a conversation. Convenience is highly valued and is what the majority like most about buying online. While a worrying 52% admit they will buy things whether they can afford to or not, price remains the top priority when deciding. Young people want things that work with the technology they own. Most now have smartphones (74% and rising quickly), watch TV on their laptops (75%) and many will be using Kindles and tablets for their studies this year (around half will own one of either in 2012/13). These are the insights marketers should look to when planning for success.

Further research we are now doing aims to deconstruct the most successful youth brands and work out why they are popular. We’ve got dozens of students coming into our offices over the coming weeks to help analyse the results of our Youth 100 survey. The full results will be published in October, but early indications are that the majority of top youth brands are not using a secret sauce. Most of them succeed because ultimately they understand what 16-24s want from them.

Which mobile channel will reign this holiday season?

So who will win this Christmas? By this we mean who in mobile marketing – Rimma Kats – has some ideas.

And I think for the most part she is right…as finally it would seem, over in Amercia, large retailers are becoming the first to embrace mobile marketing. Now Amercian marketers are using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack?

Continue reading

Moglue Lets Authors Create And Publish Interactive Ebooks On iOS And Android The Simple Way

Now that is simply brilliant – i love it – perhaps this and augmented reality for print – will change education / writing as we know it?


New York- and Seoul-based Moglue (last year’s TechCrunch Disrupt Beijing finalist) has rolled out a few changes to make it easier to create and publish interactive ebooks on smartphones and tablets. Its ebook publishing platform now consists of two main elements, MoglueBuilder (used to create content-rich ebooks without programming skills) and MoglueViewer (used to preview ebooks on target devices).

When we last covered Moglue back in May, the startup was focused only on iOS but has just started to offer support for Android, too. Authors can now make ebooks with MoglueBuilder, preview the content on any iOS or Android device in real-time with MoglueViewer, and then place their titles as apps directly in the App Store or Android stores – following a “step-by-step” process from within MoglueBuilder.

MoglueBuilder is available for PCs and Macs, and again, users don’t need to have programming knowledge to create interactive ebooks. The tool makes it possible…

View original post 177 more words

So No Apple Acquisition, Then? Pinterest Rival Fancy Raises $26 Million In New Funding

Pinterest were there are The Web Summit last month…. interesting news about their competition.


Pinterest rival Fancy was rumored to be in acquisition talks with Apple, but that outcome is sounding more distant today because the startup has raised a big, new round of funding instead. According to a new SEC filing, Fancy has raised just over $26 million in additional funding from investors which include Allen & Co‘s LeRoy Kim, Celtics owner Jim Pallotta, Twitter and Square co-founder Jack Dorsey, PPR’s Franscois-Henri Pinault, and Edward Gilligan, Vice Chairman of American Express.

Also listed on the filing are Fancy co-founders Joe and Jack Einhorn.

Fancy had previously raised $18 million in outside funding.

Some of these names should not be a surprise – the lead investor in Fancy’s $10 million round from November 2011 came from outside the Valley: PPR, the $25 billion French firm run by Francois Henri-Pinault which owns some of the biggest fashion brands in the…

View original post 377 more words