|The answer is simple. CONVERT stands for…C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof
This is good stuff from the big boys over KissMetrics. But to really get into the guts of a great landing page – you cannot beat the guys who know it from the data points.
So it’s over to Neil Patel at Crazy Egg (an analytics software provider) to explain –
As for copy writing – this is perhaps the best (and maybe most controversial piece I have loved for a long time…) Everything You’ve Been Told About Copywriting is Complete Nonsense
So there you go – that’s landing pages for you. And to answer your question – I use Instapage for mine.
Here’s one of my favourites – can you think why?
Now go and create landing pages that convert business for you and do great things for your business.
Do remember that the quality of the traffic (or people) you send them makes the difference as well.
But that’s the point of marketing…isn’t it. Knowing which channels to use…
We will give you some great tips of the newest type of PPC marketing on the block…
… which is amazing for ROI – let me tell you.
Or better, let a client tell you:
Angela Roberts from MapMyWorld
“As a new business we need a lot of traffic to our website to get sales as our brand is not established yet. Twitter advertising got us this traffic with potential customers coming to our site and engaging with our content and designs online.”
A business which is doing amazingly well on Facebook (with more than 7000 people loving what they do worldwide)
They might even be doing some Facebook advertising with us next year to convert them into sales and take the business to the next level.
Which is what we want from all our clients. To take things to the next level and be successful with their businesses and their lives…