Snapchat’s ephemeral selling: can it really work?

Well over in the america’s Taco Bell believes it can. The fast food chain has an impressive track record of social media innovation and last week they became the first major brand to test Snapchat as a marketing platform.It’s all part of what I called Losomopho many moons ago. (Google it if you don’t believe me…. )

But why care about SnapChat – apart from the fact  I predicted this kind of thing and the growing importance of photos and scanning many moons ago…


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