Mobile spending expected to be up almost 40% this year

Worldwide mobile spending is expected to hit $18.0 billion this year, up from $13.1 billion last year, according to research firm Gartner Inc. By 2017, the market will reach $41.9 billion.

While video shows the most growth because of widespread adoption of tablets, display will rake in the most mobile revenue.

However, even though advertisers’ enthusiasm for the medium will continue to skyrocket, mobile growth will start to slow down in the coming years.

“Over the next few years, growth in mobile advertising spending will slow due to ad space inventory supply growing faster than demand, as the number of mobile websites and applications increases faster than brands request ad space on mobile device screens,” said Stephanie Baghdassarian, research director at Gartner, in a statement. “However, from 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers.”

The growing popularity of the mobile Web will cause the market to shift from in-app display to Web display. However, this shift is happening slower than Gartner predicted because the use of HTML5 tools in mobile website development is “taking longer to impact the market.” In addition, increased use of location data gathered from mobile users will boost the search and mapping categories.

Which is rather good news for the new company I am working for as JusTaxi is a geo location using mobile app that helps people get the best price for the taxi they book.

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Know I love gaming…and business. So perhaps I should launch a mobile gaming business..

Know I love gaming…and business. So perhaps I should launch a mobile gaming business..

I would be in good company if I did. As Zynga seems to be doing rather well.

Zynga Game Network is the #1 social gaming company on the Web. Zynga was founded specifically to add a social element to casual online games. 

A great principle. Which I think I can take into the Business to Business realm with a novel twist. Because people  love games, and people (even business people) love them most when were playing with / against friends! Social games provide a more fun, competitive and contagious experience. Zynga delivers on the promise of social networks, making it easy to connect with old friends and make new ones. But what it doesnt do is allow brands to make games mini promotional tools for them…. It also has rather needed Facebook to be successful.

However, Zynga has just unveiled a new platform intended to eliminate fragmentation and allow gamers to play Zynga games across different operating systems and portals such as Google’s (NASDAQ:GOOG) Android,  Apple’s (NASDAQ:AAPL) iOS, Facebook, Google+ and the Web.

During its Zynga Unleashed event today, the company introduced the multiplayer feature that lets multiple gamers across a variety of devices play with, or against, one another simultaneously.  

In addition, the company hopes to grow its collection of games, especially for mobile, with a new Zynga API that allows third-party developers to create games for Zynga. In conjunction with this initiative, Zynga introduced a partner program to bring more developers into the ecosystem and social network, separate from Facebook.

Zynga’s announcements today aren’t surprising considering the company has repeatedly said it wanted to reduce its reliance on Facebook and grow its presence in mobile  Zynga accounted for 15 percent of Facebook’s first quarter revenue.  

The company also reported that it has 292 million users and 22 million mobile users.

So the growth area is mobile with a nod to social.

As i blogged about many years ago – it’s all going to go LosoMopho.

It’s just what bits will go first. i.e. Location, Social, Mobile and Photo.

Perhaps it is more PhoMoSolo 😉