Online budgets increasing – and right so :) – according to new report from Nielsen’s Vizu

Despite marketers’ continued struggle with measurement of brand advertising, more than half (63 percent) will increase their online brand advertising budgets, according to a report from Nielsen’s Vizu. In addition, 20 percent of respondents said that those budgets would grow by 20 percent or more.

Looks like we were right to start advising our clients last year to be doing the same.

Thanks to Visu and FierceCMO’s Tequia Burt for the report below.

7 Marketing Metrics Worth Obsessing Over

If you work in marketing or you do the marketing for your own business, you know alot of time is (or should be) spent on reports and analysis.

In fact today, most of my time was spent looking at different channels and the conversion rates for websites and landing pages and having ideas on how these could all be improved. So I read with interest in Duct Tape Marketing on the 7 key marketing metrics worth obsessing over. We do this for our clients everyday at http://www.greatmarketingworks.co.uk.