Has Facebook –

Has Facebook has it’s day? Not by a long shot it would seem. 

I have been doing a few more workshops as of late – which is nice – and this has kept me busy. But more and more I hear about Facebook losing out to other forms of social media especially amongst young people i.e. teens and the like 🙂 

Now as a part time social media marketing trainer and someone who loves a bit of Facebook PPC for clients I am a little shocked by such ideas. Not that the demographic for Facebook would change – as these things always happen, but more at the speed of it all. 

According to Social Media Today “Facebook’s growth period has clearly come to an end, with Comscore reporting an end of December 2013 user base of just over 31 million users. December 2012 it was around 1.5 million higher.” 

But be careful of such claims as you go to Fanalyzer – http://www.fanalyzer.co.uk/demographics.html# – and they say that Facebook is in rude health. With 36 million users in the UK, some 58.06% of the UK population and some 72.57% of the UK’s internet users.

Not bad at all for Facebook I would say. However, how many are active? And I wonder how many you really do reach with a marketing message. Not saying that Facebook’s advertising algorithm is dodgy but… 

It all depends on the marketing message and the product or service. But perhaps my client at JusTaxi should re look at Facebook as not just a customer service portal opportunity and an advertising platform to help downloads, but as a demographic changer and an integration partner.

Would a function where you can sign up through Facebook help people interact with our app more?  

As Social Media Today conclude…”Brands looking to target very young or fashion conscious individuals will certainly be needing to look elsewhere, although there are still approximately 2.5 million 13-17 year olds using the site. The largest demographic remains the 25-34 year olds, with just under 26% of all users falling into this age bracket. Regardless of what the teens are doing, this remains the single largest concentration of consumers on any social media platform, so businesses writing Facebook off do so very much at their peril.”

Perhaps the Justaxi demographic really is more older professionals in the suburbs and mums needing to go to the shops with kids and no car – rather than trendy young people coming back from trendy bars at trendy times in the morning (and you can tell how old I am from the ironic use of the word ‘trendy’)

Who knows? What I do know is that from our findings so far, we will need Manchester’s taxi comparison app to exist a lot more in the social space if it is going to survive at all. 

Let’s all celebrate the power of Twitter – hip hip horray – hip hip fridays!

As twitter changed the way it allows us marketing folk to theoretically advertise on it’s platform yesterday, I say theoretically as at the moment it is not for us in the UK but only for USA big boys until later on …. boo boo

Anyhoo, I thought I would celebrate with some great twitter stats found on http://expandedramblings.com a marketing site which I love and I know you will too.

Some great marketing twitter stats….

Here is More DMR Twitter Coverage

and if that wasn’t enough to keep your thirst for Twitter stats quenched, here is a handy infographic from LinchpinSEO that gives us a bunch more Twitter usage data.

Twitter stats
Twitter Cheat Sheet , an infographic by Linchpin Infographic Design

Here are a few amazing Facebook stats

Here are a few amazing Facebook stats that illustrate just how vast their empire is.

And the nice thing is you can show off to peeps with them with one click and tweet them to your masses – thanks to http://expandedramblings.com

Facebook is losing it’s social power, especially amoungst teens…. be afraid.

So what are the next generation thinking – or even the one before them 😉

Now working with a mobile game company like dojit – who make games for this demographic – I have been charged to look into this from a marketing POV.

I was a little shocked at the results from most of my research which tells me – Facebook’s days as the teen channel of choice are numbered.

In fact, my own research into just people in my close family told me that they instagram, tweet and snapchat more than Facebook – but anyhoo….

Thanks to http://justinflitter.com – I discovered this Piper Jaffray report , ‘Taking stock with teens’. The report uncovers where teens spend their money, which brands are winning and which are falling out of favour.  

They surveyed over 5,000 students with an average age of 16 years from average to high household incomes.

Here are a few snapshots I found interesting:

Do you shop online?

So almost 80% of teens shop online but they prefer not to…

The top 5 ‘Write on’ social media sites called out by teens are:

  1. Wanelo – Shopping 
  2. Vine – Twitter 6 second video app
  3. Snapchat – instant messenger
  4. Kik – instant messenger
  5. 4Chan

But when we talk about social networking sites…

So Facebook is loosing traction and is now on par with YouTube. Twitter is just ahead of Instagram and both Google+ and Tumblr are less important to teens since 12 months ago.

In fact Facebook is 9% down on a year ago. This could elude to teens trying to find their own platform and the dominance of mobile as the predominant social device.

Mobile Devices

  • 48% of teens own an iPhone compared to 40% last year
  • 62% of teens plan on making iPhone their next mobile device (flat vs. Fall 2012)
  • 51% of teens surveyed owned a tablet computer from 44% Fall 2012

Teen habits are changing super fast. Brands face the challenge to be relevant and maintain relevance season to season. 

Brand managers have a huge task just keeping up with where teens are talking and what they’re talking about.

I am just happy that they are not using some new form of communication outside of mobile just yet!

Who influencers your influencers – shouldnt you be doing it? And how…

All about social and something I talk about in my workshop – the simply fact that – “You can buy your advertising, but you can’t buy your friends.” And you can never, ever buy a community or a blogger, or for that matter a community blogger.

So how do we do it?

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What’s the real value of a following…. isn’t it who they are friends with?

For a long time now I have been teaching clients that Facebook is all very well but it only fits into marketing after someone has got awareness of you, has an interest in you and has a desire to buy from you. AIDA… anyone 😉 … But it’s only now after a much bigger blog writes about it do people start to listen…

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Data isn’t just the new oil, it’s the new money. Ask Zoë Keating


People love to call data the new oil, but that might be selling it short. It’s only oil when we’re talking about pools of unrefined data like the stuff web companies collect, which has to be processed and transformed into something useful. There are certain types of data, though — especially data about consumers — that are as good as money in the bank without any work at all. And if you don’t believe me, ask popular cellist Zoë Keating.

As a bill attempting to lower the royalty rates paid to artists by streaming music services such as Pandora (s P) works its way through Congress, Keating took to her Tumblr blog last week and offered a solution that both sides should listen to, but won’t. You might have read about her stance in Billboard or ITworld already, or perhaps on Slashdot. If you haven’t, here it is in…

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Crafting and delivering a fantastic elevator pitch is something every marketer should know how to do

A great point about Elevator Pitches – which I think ties into something I was chatting about at the #02marktgmatters event last week – that everyone in your organisation SHOULD know your brand values off by heart.

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I was wondering why my job was getting more complex…

The 2012 CMO Survey by the American Marketing Association and Duke University. In terms of both department size and budget, Marketing is on the rise. They report that the size of business’ marketing departments has more than doubled — in fact, almost tripled — since August 2011 …

Which is why perhaps I know have three times the amount of work to do… as it’s just me 😉

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