Why failure is good and why searching for perfection is your 1st problem with #PPC.

I have had a lot of feedback recently, from people (clients AND trainees) looking for perfection with their digital marketing efforts.

This is one of the key problems for people to overcome. Traditional marketing was about getting the ‘perfect creative’. Now you do the opposite almost.

As you make something, and keep testing, testing and testing.

You can do that with PPC – you can fail and fail fast. 

In fact, that’s the point. Keep failing.

People don’t like to. But you fail fast with PPC and get better and better at it.

So on this note I would like to share 20 Powerful Quotes on failure – to change your mind about the power of it all.

1. “You always pass failure on your way to success.” ~Mickey Rooney
2. “A failure is a man who has blundered, but is not able to cash in the experience.” ~Elbert Hubbard
3. “Failure is the tuition you pay for success.” ~Walter Brunell
4. “Feeling sorry for yourself, and your present condition is not only a waste of energy but the worst habit you could possibly have. ~Dale Carnegie
5. “Success represents the 1% of your work which results from the 99% that is called failure.” ~Soichiro Honda
6. “The season of failure is the best time for sowing the seeds of success.” ~Paramahansa Yogananda
7. “Success is not built on success. It’s built on failure. It’s built on frustration. Sometimes it’s built on catastrophe.” ~Sumner Redstone
8. “Failure is the condiment that gives success its flavor.” ~Truman Capote
9. “There is no failure. Only feedback.” ~Robert Allen
10. “Remember that failure is an event, not a person.” ~Zig ziglar
11. “Failure will never overtake me if my determination to succeed is strong enough.” ~Og Mandino
12. “Its fine to celebrate success but it is more important to heed the lessons of failure.” ~Bill Gates
13. “Do not be embarrassed by your failures, learn from them and start again.” ~Richard Branson
14. “I can accept failure, everyone fails at something. But I can’t accept not trying.” ~Michael Jordan
15. 15.” Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.” ~Napoleon Hill
16. “Failure is simply the opportunity to begin again, this time more intelligently.”~Henry Ford
17. “My great concern is not whether you have failed, but whether you are content with your failure.” ~Abraham Lincoln
18. “I am not discouraged, because every wrong attempt discarded is another step forward.” ~Thomas Edison
19. “Never confuse a single defeat with a final defeat. “~F. Scott Fitzgerald
20. Our best success often come after our greatest disappointments. ~Henry Ward Beecher

Finally, don’t let the fear of failure hold you back. Especially with your PPC advertising and digital marketing. 

Remember to take risks: if you win, you will be happy; if you lose, you will be wise.

Failure is feedback. Feedback is golden and it’s what you need.

And that’s what you get that from PPC. So go now, start, fail, get feedback, and start again.

Just remember…(not only to budget probably but also that…..)

Here’s to a wonderful 2015. Full of feedback and happiness.

Happy New Year.

I used Just Eat last night – it got me to thinking about Great Marketing…

Just-Eat.com was founded in Denmark in 2001, by ‘a group of friends with a serious case of the munchies’, as it states on their website.

Now present in 13 countries, the website lets you type in your postcode and find out what takeaway restaurants deliver to your door!

You can browse each takeaway menu and order online. Pretty cool idea, no?

The business model is simple. Just-Eat.com takes a 10% commission off each sale.

They now have over 25,000 restaurants listed, 6 millions registered users, and —get this— they will deliver food valued at $750m this year!

(I guess that means the business is doing $75 million in turnover this year)

Just-Eat delivers over 100,000 meals a day and has received more than 30m orders since the site launched (they aim to surpass 1m orders per day!)

Their growth is simply incredible, with orders doubling each year for the last 4 years, and according to a recent article in The Financial Times, Just-Eat recently raised $64m to ‘devour’ rival companies, with an eye on the US and
Canadian markets.

“Just-Eat UK launched in March 2006 and is now the UKs leading online takeaway ordering service with over 25,000 restaurants for hungry web surfers to choose from”, their website reads.

Apparently Just-Eat restaurant partners see their revenue increase on average between 15-25% a year.

And this is kinda my point – this is a win / win – something which adds value ironically as takeaways couldnt be bothered to have their own websites or do their own marketing…

Just-Eat is one of the fastest growing e-commerce companies in Europe.

They were listed in the TechCrunch Europe Top 100 Index 2010, and were also recently ranked number 28 in the Sunday Times Tech Track 100.

They employ 600 people (many of them manning the phones to help customers who order online), and they are rapidly expanding to new countries.

The key to the website’s success of course has been to have outstanding SEO and pay-per-click management in each of the countries where they’re present……so that whenever someone goes online and types into Google, say,
‘Manchester takeaways’ the Just-Eat website is right up there in the search results.

(There are millions and millions of keyword searches like this one typed into Google every day – its what I teach about with our E-marketing training with Great Marketing Works).

Such a huge Internet success story, started by a few laptop entrepreneurs, inspires me to having a bigger vision for my own internet ventures.

And started me thinking about Mobile Millionaires – and becoming one of them.

In fact this summer I am launching a new online ‘marketplace’ for mini mobile games. Based on this idea i.e. games developers cannot be bothered to do their own marketing…. so why not help them?